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Email Marketing is Still a Powerful Strategy
While social media reigns as one of the best ways to reach modern audiences, email marketing has certainly not disappeared. With a vast 4.6 billion active email users worldwide, email marketing can be one of the fastest ways to build your business. Communicating with your customers through specially tailored messages in their inbox helps you build a relationship with customers, create brand awareness, and close sales
Various Types of Email Marketing
The effectiveness of emails requires the precision of sending the right type email, to the right person, at the right time. With the ease of automatic scheduling, emails can be sent with ease according to how a customer interacts with your brand.
There are 12 most used types of email marketing that you can use to engage your audience such as:
- Welcome Emails
- Dedicated emails
- Lead Nurturing
- Brand Story
- Review Request
- Tutorials/Tips Emails
- Time Sensitive Promotions
- Cart-Abandonment Reminders
Why use Email Marketing for Your Business?
Research shows that 59% of business-to-business marketers say email is the most effective channel for generating revenue since 2014. However, it’s important to use the right “voice” in email messages. A robotic sound email can drive away a potential customer quickly. Worse yet, it could get marked as spam by your recipient. Instead, it’s imperative to write engaging and personalized emails that stand out in your readers inbox.
The following are a few ways to extended efficient efforts for successful email marketing campaigns:
Consumers love to feel they are being treated carefully and thoughtfully. Modern email programs allow you to easily send emails that are personalized with the recipient’s name. Even these small efforts can make a difference with your readers.
Email Marketing is Highly Measurable
Unlike older advertising methods, like billboards, emails provide measurable efforts. You can easily track who opens an email, click the link to your website, and those who unsubscribe from your list. You can also see which types of emails receive more views and then take advantage of the knowledge by using them more often. This type of valuable feedback saves time and makes your efforts more efficient.
It Has the Highest ROI
Did you know that you can receive an average revenue of $44.25 for each dollar you spend on your email marketing? Consumers spend around 28% more often when they receive a relative email. Read those statistics again and you will see the clear benefit of marketing through email.
Engage Your Audience Through Relative and Timely Emails
If you haven’t started building your email list and designing your campaigns, what are you waiting for? Hook your audience with engaging and valuable emails that encourage sales.
If you need help getting started or improving your existing email marketing campaigns, our team of experts can help. We will work with you to make your emails appealing and catch the eyes of your audience. Contact us today to get started.